Our Story
Built by Us.
Backed by Us.
The SelfMade Project started with a simple belief: that business and community fit together like a glove, and success can and should be shared and celebrated. Currently, we make workwear worth wearing — and the goal is to fund the success of others, once SelfMade reaches stable profitability.
Where It Began
Built From The Ground Up
SELFMADE was built around a simple idea: the people working hard to build a better future deserve a brand that represents them. From delivery drivers, tradespeople, side hustlers, creatives, and people chasing something of their own, SELFMADE is for those who put the work in — whatever that looks like.
The idea for SELFMADE came in September 2025, after connecting with everyday people on platforms like TikTok and seeing the realities of work, struggle and determination. It highlighted something bigger than clothing: the need for connection, community, and people who support one another.
That's why we started with fashionable workwear. Clothing designed for real life, made for people who take pride in what they do, both on and off the job.
But the clothes are only the beginning.
Our ambition is to build a community where people can connect, share ideas, and support each other's journeys. Over time, we want SELFMADE to create opportunities beyond clothing — from supporting mental health causes to developing a community fund that helps people turn their ideas into reality.
We're building this from the ground up, and we want the people who support us to be a part of that journey. Their voices, ideas and ambitions should help shape what SELFMADE becomes.
We're still at the beginning. There's plenty to learn, plenty to build and a long way to go. But the vision is clear: create a brand people are proud to wear, a community people are proud to belong to, and something that makes a difference beyond itself.
Built by us. Backed by us.
SELFMADE
"I'm just a kid with dreams that I won't let die"
Neo Webb (Founder) — The SelfMade Project
The Community Fund
How the Future Fund Will Works
Every purchase powers the fund. Every member shapes where it goes. Here's how the cycle works.
01
You Shop
Every item you purchase from The SelfMade Project contributes a percentage directly into the Community Fund. No extra steps, no opt-ins.
02
Ideas Are Submitted
Community members submit their business ideas each month — from sole traders to social enterprises. Anyone can apply.
03
Members Vote
SelfMade Members review the shortlisted ideas and cast their votes. The community decides who gets funded — not a panel of investors.
04
Dreams Get Funded
The winning idea receives a grant from the Community Fund, along with mentorship and visibility from the SelfMade network.
What We Stand For
Our Values
Community First
Every decision we make starts with one question: does this serve our community? From the clothes we design to the businesses we fund, people come before profit.
Earned, Not Given
We believe in hard work, ambition, and the power of showing up. The SelfMade name isn't just branding — it's a philosophy we live by.
Radical Transparency
You'll always know exactly where your money goes. Every pound contributed to the Community Fund is tracked, reported, and voted on by our members.
Style with Substance
Looking good and doing good aren't mutually exclusive. We design workwear that holds its own on any job site and in any boardroom.
Ready to Be Part of It?
Shop the collection and start contributing to the fund — or join as a member and have a say in who we back next.